SELLING YOUR HOME
The Importance of Professional Images & Virtual Tours
Week Three: Professional Imagery & Virtual Tours
*Above, Previous 3D Virtual Tour Example
You’ve prepped your home for the final pre-listing stages. Now, you’re ready for professional photography and virtual tours. Professional images and video, paired with walk-throughs are your home’s first impression and need to be perfect.
Today we outline the final steps you will take with your broker, just prior to listing your home:
1, Professional Photography
Listings with professional photography sell quicker and for a higher value (Inman).
Photos are a critical component to selling your home. 98% of buyers search online before scheduling an in-person viewing. Having your home ready, clean, and utilizing open spaces is critical to capturing the best photos possible. Sometimes your home decor will need a pop of color through things like bedding or throw blankets to make the space pop.
2, Virtual Tours
There are over 300% more buyers taking virtual tours today than there were pre-pandemic (Redfin).
3D walkthroughs allow prospective buyers to establish a connection to the space, and to envision themselves in the home. These virtual tours allow your buyer to walk the home at their own speed and look up and down to feel the space.
3, Online real estate sales is like online dating..
If your first photo is not captivating and aesthetically appealing, most buyers are swiping right. Your home needs the best photos and descriptions to make sure that you capture your buyer’s interest and encourage excitement about the home. This will lead to the best offer and engagement from all your prospective buyers.
Next, Week Four: Scheduling Walk-Throughs & Fielding Offers
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